Trademarks are useful tools. They help us distinguish among products, services and, yes, sometimes people. Every time you tell the public you are a REALTOR®, you tell them you subscribe to a strict Code of Ethics, you are a member of the largest trade association in the U.S., and you are informed about issues that affect real estate business. The rules for proper use of the REALTOR® marks and logo apply to any and all media. Whether the marks are used on outdoor signs or newspaper display ads, letterhead, business cards or flyers. The correct way in our area to display the REALTOR® is WITHOUT the MLS logo enjoined. NWMLS is an independent broker-owned multiple. Trademark reference guide can be found at: On Your Mark http://www.realtor.org/nargraph.nsf/pages/RLogoRules